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ABRAHAM FLORES, BORN IN 1990

Hey, I'm Abraham, a passionate and experienced Art Director with a proven track record of successfully leading art direction for projects, and achieving high levels of client satisfaction. Adept in overseeing all visual aspects of a project and offering design solutions when needed. Bringing forth strong leadership skills, and the creativity necessary to
effectively oversee creative development and design processes. Passionate for exploring new tools, techniques, and technologies to create compelling experiences for targeted audiences.

Experience 

Art Director
2022 - Present

  • Developed multiple visual concepts, engaging graphic design, video and motion graphics for assigned campaigns in partnership with senior copywriters and account team, for a range of clients including international companies, small local businesses, and non-profit organizations.

  • Created inspiring visual concepts for print and online media, while collaborating with account management teams to ensure client satisfaction and successful campaign execution in a fast paced environment, leveraging the latest technologies and trends.

  • Oversees graphic layouts, specifying style, type size, video quality, video editing, and motion graphics to meet client's project specifications. 

  • Developed storyboards in partnership with creative directors, copywriters, and account teams to develop full production videos.

  • Worked and directed production companies to develop TV and social media ads to increase client’s awareness in local communities. 

  • Directed photographers, designers and production staff to ensure proper production of campaign elements.

  • Trains and directs staff members developing design concepts into art layouts and preparing layouts for printing.

Graphic Designer
2021 - 2022

  • Led design updates to modernize revamped brochures, banners, website, t-shirts, presentations, social media posts and open house flyers for loan officers; ensuring quality and accuracy of the brand guidelines, while maintaining weekly deadlines; increasing business growth.

  • Conceptualize and collaborated with team members to create numerous company info-graphics and internal documents to help the company’s brand stand out on the web and social media.

Rawless Creative

Creative Director
2017 - 2022

  • Developed logos, brochures, catalogs, websites, video production, billboards and social media posts ensuring quality and branding guidelines while maintaining weekly deadlines for local and international businesses. 

  • Worked closely with business owners to develop new ideas and strategies, while continuously improving brand identities. 

  • Shot and edited editorial photographs for clients and magazines, for social media and printed distribution. 

Skills

I am highly creative and self-driven design professional delivering high quality design following brand guidelines in a fast paced production environment, creating a visual language and concepts for different brands. Passionate for exploring new tools, techniques, and technologies to create compelling experiences for targeted audiences, while building long-term mutually beneficial relationships with vendors, workforce, and clients.

I don’t claim to do everything, even though I love to expand my knowledge with every opportunity that comes my way. I am a team player, I partner and collaborate with different people on different projects. I partner with talented illustrators, photographers, web developers, motion designers and strategists. After all, together we can achieve more.

See My Work

With my passion for creating, I aim to provide you with something that you’ll love and treasure. Browse through my portfolio and see what I’ve crafted.

"I find life inspiring, always looking for the extraordinary in the ordinary. Clean lines, organic shapes, color, and proportions ignited my love for industrial design at an early age. As I familiarized myself with the many aspects of design, I fell more in love with other genres such as graphic design, photography, cinematography, architecture and abstract art. Inspired and specialized in contemporary design in San Antonio TX, I created af.design07, (now Rawless - Creative Haus) which focuses on Branding (graphic design, logos, flyers, etc.), Photography &  Video production. My goal is to help local businesses create a cohesive brand identity, while they grow their business."

-Abraham Flores

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